Objective: To create an increase of in-store traffic and sales, while bringing brand awareness to our partners. Additionally, we offered an interactive experience to the Tillys customer at 240 stores nationwide.

Role: Oversaw the entire creative process from concept to creation, digital ad spend strategy, working one-on-one with the designer (print and digital), crafting copy, themes/activation, asset distribution (media, malls, ads, and more) and handling vendor/brand relationships.

Results: Each event had an increase in ROI from 6% to 12% (ecom and in-stores)

Project Length: FEB 2018 - APRIL 2020

This project would not have been completed without the involvement of the: Leadership Team, Legal, Store Operations, Purchasing, Print and Production Teams, plus outside vendors.