Objective: To increase brand awareness to a wider demographic and boost online traffic to Tillys.com for the companies first ever media buy.

Role: Project Manager from the concept deck, mood board, model selection, campaign layout, accounting/billing all parties, set KPIs, and worked closely with our Ecom Analytics team, coordinating brand and Leadership Team approvals, and more to create a successful launch with our media partner.

Results: 6.7M impressions, resulting in a 158% ROI

Project Length: NOV-DEC 2019

This project would not have been completed without the involvement of the: POPSUGAR Media, Leadership Team, Photoshoot Production Team, Photographers, Models, Ecom/Data Team, and the Accounting Team

Joshua Vides x Herschel - ComplexCon

Objective: To bring Joshua Vides Herschel Collaboration to life at ComplexCon NOV18 by building a rocket ship merchandise photo op display.

Role: Paint assistant, Set Up & Break Down the booth, and merch display set up.

Results: A booth that sold out all products and created hundreds of UGC

This project would not have been completed without the involvement of the: Joshua Vides Team + Herschel Staff

Objective: Host an experiential party with live dancers, performers, music performances, and blacklight painting for the elite creators of Musical.ly as we did the live countdown to merge to the TikTok platform.

Role: Event Manager Assistant

Results: The clients loved the party so much that they wanted to run overtime by two hours. Since then, the TikTok app has 500M active users today.

This project would not have been completed without the involvement of the: We Are Gradient Team

Objective: To create compelling assets for the season-specific campaign for eCommerce, digital, and print assets.

Role: The on-site Production Manager for overseeing the entire production of the season’s campaign by ensuring we stay on track while on set. My sole purpose was to ensure the team stayed organized, efficient, and caught any misses to create a smoother backend process.

Results: Due to becoming a well-oiled machine, we were able to cut production days from three to two days. It saved the company $30k-$50k depending campaign size.

This project would not have been completed without the involvement of the: Creative Direction, Hair/Makeup Artist, Photographer, Lighting, DigiTech, and Marketing Team

Objective: To create a gradient and beauty filter on Instagram using Spark AR.

Role: Designer + Programmer

Results: In just 4 days, we received +2K impressions. Tillys had over 28K.

Joshua Vides x EBAY - ComplexCon 2018

Objective: To bring Joshua Vides’ eBay Collaboration to life at ComplexCon NOV18 by building a secret room with an enter and exit hallways, interactive design space, custom live screen printers for T-Shirt and Converse merchandise.

Role: Organize signature signings with Joshua Vides, oversee the merchandise, create a production line for the live screen printing, process all transactions, and up-sell customers.

Results: The booth that sold out all Converse and Custom Screen Prints. It also created hundreds of UGC for both parties.

This project would not have been completed without the involvement of the: Joshua Vides Team

Objective: To host a holiday party in Los Angels for Tillys’ proprietary brand, RSQ.

Role: Project Manager

Results: 11.5M impressions

This project would not have been completed without the involvement of the: Vampped Team

Objective: To create an increase of in-store traffic and sales, while bringing brand awareness to our partners. Additionally, we offered an interactive experience to the Tillys customer at 240 stores nationwide.

Role: Oversaw the entire creative process from concept to creation, digital ad spend strategy, working one-on-one with the designer (print and digital), crafting copy, themes/activation, asset distribution (media, malls, ads, and more) and handling vendor/brand relationships.

Results: Each event had an increase in ROI from 6% to 12% (ecom and in-stores)

Project Length: FEB 2018 - APRIL 2020

This project would not have been completed without the involvement of the: Leadership Team, Legal, Store Operations, Purchasing, Print and Production Teams, plus outside vendors.

Objective: To generate brand awareness in a new market and supporting female artists.

Role: Project Manager for the Grand Opening and oversaw the entire mural project from concept to execution, plus the artist signing at the grand opening.

Results: High UGC + revenue generated Grand Opening Event

This project would not have been completed without the involvement of: Roxy + Phoebe at PANDR, Social Media Team, Natick Mall LP and Store Operations

Objective: To go from DM orders of repurposed and restructured vintage tees as a female-founded company to online sales.

Role: Founder and Creative Director

As a passion project, I decided to create a photoshoot, build a website, personally craft each product, handle all customer service, and social media

Results: A female-founded company making some ROI like it’s nobody's business

This project would not have been completed without the involvement of the: Thrift Stores + Bleach

Objective: Deliver a fresh, youthful, and captivating copy to connect with the Tillys customer for in-store signage, ads, tv’s, email blast, social media, and in-house projects.

Role: Create copy for Tillys’ social media, eCommerce, and special events

Results: Increase customer engagement across all platforms

This project would not have been completed without the involvement of the: Marketing, Ecommerce, Store Operations, Legal and the Visual Team

Objective: Successfully launch a new store opening in a new or our heritage market.

Role: To oversee the entire Grand Opening event by presenting to our CEO for approval, artwork design, copywriting, vendor onboarding, planning and execution with the mall management and donations to a local high school/college/non-profit.

Results: A sales-driven Grand Opening event that reaches are set ROI and KPIs. Overall bringing a fun event to the local city, and showcasing the Tilly’s experience.

This project would not have been completed without the involvement of the: Legal, Store Operations, Graphic Designers and Mall Management